PLEXIGLAS®  at China Retail Conference & Exposition Shanghai

Monday, May 18, 2007 

CRC Expo took place in Shanghai from May 16 to 18, 2007. With its three main themes Design & Display, Modern Shop and Retailtech, it is the equivalent of Europe's leading trade show EuroShop, and is so far the only exhibition of this kind in China to address designers, architects and distributors of store systems, P.O.P displays and visual merchandizing.  

The Acrylic Sheet Business Line of the Methacrylates Business Unit presented a variety of PLEXIGLAS® applications for store fixtures and tradeshow exhibition booths to an international professional public. More than 1,000 visitors took this opportunity to hold discussions and arrange meetings.  

Visitors to the show were particularly attracted by PLEXIGLAS SATINICE®, PLEXIGLAS® EndLighten and PLEXIGLAS® RADIANT, which were presented in special lighting applications. These products are specialty acrylics that, in this form and variety, are only available as PLEXIGLAS® in China, which makes them stand out clearly from the standard products offered by other companies.  

The CRC Expo was the official start of the PLEXIGLAS® It’s Magic campaign in China. In the next weeks more than 7.000 addresses in the Shanghai area will be contacted by e-mail, fax and postal mail to offer the full range of PLEXIGLAS® specialties for shopfitting, interior design, booth-building ect.

Degussa—a wholly owned subsidiary of the RAG Group—is the global market leader in specialty chemicals. Our business is creating essentials—innovative products and system solutions that make indispensable contributions to our customers’ success. In fiscal 2006 around 36,000 employees worldwide generated sales of 10.9 billion euros and operating profits (EBIT) of more than 870 million euros.  

Degussa has been producing specialty chemical products in China since the early nineties, with wide-ranging trading relations already in place prior to this. The Degussa Group meanwhile owns more than 20 companies in the country, with production sites in Anqiu, Changchun, Dalian, Jining, Liaoyang, Nanning, Nanping, Qingdao, Rizhao, Shanghai, Taiwan and Yingkou. In fiscal year 2006, 4,000 employees generated sales of 460 million euros in China, which is an increase of 60 % from 288 million Euro in 2005.